What’s the difference between grass fed and grain fed beef?Updated 15 days ago

In Australia, most cattle are raised on pasture.

Grass fed beef means the animal has spent its entire life grazing on pasture. It’s often leaner, with a deeper, more mineral-rich flavour and a yellowish fat colour thanks to the beta-carotene in grass.

Grain fed beef comes from cattle that are pasture raised, then finished on a grain-based diet -usually for 50 to 120 days, though some programs (like Wagyu) extend much longer. This boosts intramuscular fat, resulting in more marbling, a buttery mouthfeel and pure white fat.

Each has its own flavour profile, so it really comes down to personal preference.

We always label whether a product is grass fed or grain fed, so you know exactly what you’re getting.