What’s the difference between grass fed and grain fed beef?Updated 3 months ago

In Australia, most cattle are raised on pasture.

Grass fed beef means the animal has spent its entire life grazing on pasture. It’s often leaner, with a deeper, more mineral-rich flavour and a yellowish fat colour thanks to the beta-carotene in grass.

Grain fed beef comes from cattle that are pasture raised, then finished on a grain-based diet -usually for 50 to 120 days, though some programs (like Wagyu) extend much longer. This boosts intramuscular fat, resulting in more marbling, a buttery mouthfeel and pure white fat.

Each has its own flavour profile, so it really comes down to personal preference.

We always label whether a product is grass fed or grain fed, so you know exactly what you’re getting.